Recent Posts

Categories

Just sold my American Eagle Outfitters

By Pucklore | September 4, 2025

I’m up about 60%. I do realize there could be some more upside, but I am happy with the profit and bought myself some jeans there too. The market cap was about $1.85B when I bought, and it’s over $3B…

The REAL numbers show American Eagle’s old-fashioned marketing campaign was a triumph

By Pucklore | September 4, 2025

American Eagle Outfitter’s bold “Sydney Sweeney Has Great Jeans” add campaign did in fact deliver unprecedented results. Chief Marketing Officer Craig Brommers didn’t mince words during the company’s earnings call. “The American Eagle Sydney campaign was intended to be a…

Just bought American Eagle Outfitters (AEO)

By Pucklore | July 24, 2025

Historically, this company has operated within a lower and upper bound of around 10 and 20 or between a $1.75B and $3.5B market cap. Its current price is near the lower bound. The total long term debt is $0. It…

Alert: Professor Jeremy Siegel changes his mind. “The Fed should lower rates.”

By Pucklore | April 23, 2025

Professor Siegel nailed the Covid inflation calls and has been extremely accurate since. He’s not a annual recession caller, so one must consider as a base case that we will enter into a recession shortly unless the Fed lowers rates…

The “Agency” term being announced in the tech world expands on our American tradition of “Rugged Individualism” since the olden days and through the Reconstruction Finance Corporation in 1932… 

By Pucklore | February 24, 2025

… but I would like to know if this will hold during the next financial crisis. History suggests that the privatization of gains is usually met with socialization of losses during the crisis.  We all know what happened 17 years…

We’ll have the Inauguration, but then when does the 2nd Trump Term Honeymoon end?  I think it’s this year.

By Pucklore | January 9, 2025

Eventually, there will be chaos in late 2025.  The blame game will start, and 10 year bonds across developed nations will continue sinking around the world.  It’s really the simple economics equations that work best.  Will $3T of mostly shorter…

Cap rates in the old glory grounds of the Midwest on nice single family homes are now about 6 1/4% for a regular market deal – at non rip-off rents.  You might get a 10% cap…

By Pucklore | December 3, 2024

fly by once in a quarter, but there will be zero to negative equity gain, and you’ll feel uncomfortable buying at the extreme top even though it’s a 10.  If we have a major crisis, is a Midwest 10% cap…

Apparently, we aren’t supposed to analyze early voting. May we analyze shy Trump voter percentages?

By Pucklore | October 31, 2024

At this time in 2020 President Biden was polling 6 points ahead in Pennsylvania, 9 points ahead in Michigan and 8 points ahead in Wisconsin. And Ohio was tied. Respectively, at this point in time in 2016, Secretary Clinton was…

According to the battleground polls, JD Vance’s debate performance solidifies a Trump victory.  This will  give a short-term economic boost through mid-2025.

By Pucklore | October 11, 2024

However, I am beginning to see a little pushback towards higher rents.  Tenants are getting somewhat pickier in their demands.  I’m glad I keep them a little lower.  It helps the Tenant a little, and I am okay with that,…

A Trump victory is inflationary, and a Harris victory is deflationary. 

By Pucklore | September 17, 2024

I’ve lived on the border of Illinois and Wisconsin and have seen the effects of each state’s policies on my businesses.  Good luck getting your furnace guy to install a new water heater while he’s there in certain parts of…